TM 19: The 3Doodler story (or: How To Succeed in Kickstarter Business)
This podcast is an episode of Tech's Message, a weekly audio download from London-based technology journalists Nate Lanxon and Ian Morris. Hear a discussion based on the week's most interesting UK technology news, and other irreverent takes on tech issues deemed important for British ears to hear.
In 2013 a project called 3Doodler appeared on crowdfunding website Kickstarter. It advertised itself as the first and only 3D-printing pen, that allowed artists and creatives to "draw" in 3D. In its own introductory words: "Have you ever just wished you could lift your pen off the paper and see your drawing become a real three dimensional object? Well now you can!"
The fledgling company wanted to raise $30,000 to begin with. But its founders didn't expect the response it got: 3Doodler hit its $30,000 target within three hours and 38 minutes of launch abd $1m within two days. as of today it has raised $2,344,134. It has just entered its third year of business and still runs as a nimble business startup.
In the first of a two-part feature, we'll this week speak to two of the company's three co-founders -- Maxwell Bogue and Daniel Cowen -- to explore the history of the company, what its unexpected early success allowed it to do, what lessons they learned on the way and what they're planning as a result to do in the future.
We also discuss Google's announcement of 'Now on Tap', the big surprise feature coming to the next version of the Android operating system.